HEATHER MCDANIEL
HEATHER MCDANIEL
Opportunity Architect & Digital Storyteller
I develop creative messaging and awareness of products and services and help close gaps between field sales and marketing teams.
ACCOUNT DEVELOPMENT MANAGER / TRANSTAR AUTOBODY TECHNOLOGIES AT MARKETSOURCE
November 2020 - Current
Growing new business and maintaining relationships, upselling current customers in the automotive industry. Conducting research, building relationships, and collaborating with teams. Helped develop the program with previous industry experience.
PUBLIC RELATIONS INTERN / DUNWOODY NATURE CENTER
June 2021 - August 2021
Creating organic media list, industry research and relations, media relations, interviewing and story angle creation, thought leadership process, and drafting a press release.
SOCIAL MEDIA MARKETING INTERN / DUNWOODY NATURE CENTER
September 2020 - December 2020
Created and scheduled content for social media posts and campaigns using Canva, Constant Contact, and Facebook Business Suite.
CONTENT MARKETING INTERN / HEADSUP MARKETING
April 2020 - July 2020
Market research conducted for agency new business targets, blog editing, newsletter writing, SEMrush, HubSpot Inbound, HubSpot Inbound Marketing, and Google Analytics marketing tools, tactics, and strategy certifications completed.
BUSINESS DEVELOPMENT REPRESENTATIVE / AXALTA COATING SYSTEMS AT MARKETSOURCE
July 2014 - March 2020
Managed over three thousand accounts encompassing several different U.S. territories. Established and built relationships with prospects, targets, and field representatives. Generated high-quality leads and set appointments with small to large business owners. Researched targets via social media, made cold calls, built sales pipeline and qualified prospects based on criteria. Collected market intelligence and competitive information. Updated prospects on marketing trends in the industry. Drove excitement and brand awareness. Networked within the company and social media to generate interest and collaboration, helped save accounts and closed deals. Created marketing emails. Collaborated with team members. Conducted presentations and managed several projects. Produced weekly industry content and sales dashboard metrics for team communications. Created and led a winning campaign and success story for a charity fundraiser.
• Recognized as a top performer in sales revenue and in service to others
• Produced highest level performance calls and quality leads
• Valued as a multi-shop owner and strategic account lead generator
SALES AND ACCOUNT MANAGER / BARRANCO BEVERAGE
February 2014 - July 2014
Developed sales territory and built strong customer relationships. Researched target audiences and developed strategy for sales lead generation. Assisted customers throughout the life of their accounts. Customized direct email marketing pieces and selling techniques. Conducted phone and face to face presentations tailored to several different markets. Advised customers of fundraising and selling options.
• Produced new markets for sales lead generation
• Identified social media marketing and community outreach strategies
• Restarted closed company accounts
GHOST CONTENT WRITER / ALR MARKETING SOLUTIONS
January 2013 - June 2013
Created targeted and error-free ghostwritten content for the hospitality, health, and marketing industries preceding deadlines.
BACHELOR IN PUBLIC RELATIONS / KENNESAW STATE UNIVERSITY
December 2020
Took classes in psychology, sociology, communications, public relations, marketing, and design.